A logo for a business or an individual can't be so complex that the viewer has to sit down and rack his/her brain trying to infer a meaning. But it shouldn't be too simple where it appears there was absolutely no creative thought process behind it. It needs a happy medium and I think that's what the article was saying.
I never realized that putting two dots and a line onto basically any closed shape could make you see a face. Or anything in the real world that even slightly resembles two dots and a line in that configuration and we see a face. We really are obsessed with ourselves!
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